Problem How It Works Pricing Features FAQ Demo: Squadup 2026 Get Started — $10
Build Your Own AI, Not Buy Generic SaaS

Stop Buying Software
You Hate. Build Your Own.

Non-technical real estate investors can now build AI tools tailored to THEIR market, THEIR criteria, THEIR workflow. Keep your domain knowledge. Own your tools.

See How — $10 →
Your Market
Not Generic Templates
Your Criteria
Not Vendor Lock-In
You Own It
Not Subscription Forever

You've Bought Real Estate Software Before.
And Hated It.

Generic tools built for "everyone" work for no one. You know YOUR market better than any vendor.

🔒

Vendor Lock-In

Pay forever. Can't customize. Export your data? Good luck.

🎯

Generic Templates

Built for "all markets." Doesn't fit YOUR strategy or criteria.

🧠

Your Knowledge Wasted

You know what works in YOUR market. The software doesn't care.

💸

Subscription Forever

$97/mo, $197/mo, $497/mo. Forever. You never own it.

🤝

No Control

Vendor changes features, pricing, or shuts down. You're stuck.

There's a better way: Build your own. Keep your knowledge. Own your tools.

The Art of Possibility

You don't need to be a developer. You just need to know YOUR market. We'll show you how to build AI tools tailored to YOUR exact needs.

🎯

Your Market Knowledge

Chicago South Side wholesaler? Phoenix flip market? You know what works. Now your AI knows it too.

⚙️

Your Criteria, Not Theirs

30% equity minimum? Specific zip codes? Distressed signals? Configure exactly what YOU need.

🏠

You Own It Forever

One-time payment. It's yours. Self-hosted on YOUR machine. No monthly fees forever.

Non-technical investor? We'll build it for you ($497).

Want to learn? We'll teach you ($10).

Want blueprints? We'll give you the architecture ($29/mo).

How It Works

Pick the path that fits your needs and budget.

1

Learn: DIY Setup ($10)

Want to understand how it works? Get our complete setup guide and build your first AI agent yourself. Perfect for technical investors who learn by doing.

2

Automate: Hustle Plan ($29/mo)

Actively wholesaling? Get pre-built agents for comps, skip trace, and cold call scripts. Plug and play automation for your daily grind.

3

Custom: Done-For-You ($497+)

Need it tailored to your specific market and strategy? We'll build and configure a custom AI system that knows exactly what you need.

Pick Your Path

Start small. Scale when you're ready.

🏃

Hustle Plan

DIY Blueprint + Templates
$29/mo
Cancel anytime
  • 🏗️ Full system architecture blueprint
  • 📱 Channel selection guide
  • 🤖 4 pre-built AI agent templates
  • 📊 Data source comparison + setup guides
  • ⚙️ Setup wizard
  • Health check guide
  • 📹 10-min video tutorial + email support
  • 💾 Export to CSV/JSON
📋 Prerequisites: OpenClaw installed, basic terminal knowledge, ONE paid data source ($50-100/mo recommended)

📐 You Get the Blueprint
We show you WHAT to build + HOW it fits together.
You do the implementation.

Can't implement it yourself? → Tier 3 builds it for you
Get Blueprint →
💰

Market Focus

Done-for-you custom system
$497
One-time
  • ☁️ Cloud hosting included
  • 📤 Data ingestion
  • 🤖 4 agents configured for YOUR market
  • 💾 Data sync to Airtable, Notion, OR Google Sheets
  • 📞 2 onboarding calls
  • 🎯 30-day tuning period
  • 📊 Success guarantee or refund
📋 Prerequisites: Active investor (3+ deals/mo target), 1-3 markets, data source OR own files

✅ Your Time: 3 hours (2 calls + handoff)
🔨 Our Time: 3-5 days build + 30 days tuning

Post-Support: Self-managed ($0/mo), Support plan ($99/mo), or Pay-as-go ($150/hr)

Optional: Direct CRM integration ($197 add-on, only if API exists - Airtable, HubSpot, Salesforce)
Book Strategy Call →
🔥

Full Build

Enterprise implementation
$2,500
One-time
  • 🏗️ We build your complete system
  • 🔄 Multi-agent orchestration
  • ☁️ Cloud hosting included
  • 💾 Data platform sync + optional direct CRM integration
  • 📊 Custom dashboards
  • 🤖 Automated workflows
  • 60 days optimization + white-glove support
  • 🎯 Success guarantee
📋 Prerequisites: Serious investor (10+ deals/year target), team ready, tech-comfortable

⚡ Your Time: 3 hours (3 calls: Discovery, Implementation, Training)
🔨 Our Time: 2 weeks build + 60 days optimization

Fully automated system, turnkey.

⚠️ CRM Note: Some CRMs have API limitations. Check compatibility before purchase
Book Strategy Call →

Your Wholesaling Assistant That Never Sleeps

Everything you need to analyze deals faster than the competition.

🎯

Deal Finder

AI scans listings and off-market leads matching your buy box criteria.

📈

Comp Analyzer

Automated comparable sales analysis with ARV estimates in seconds.

📞

Cold Call Scripts

Dynamic scripts tailored to each seller's situation and motivation.

✉️

Offer Letters

Generate personalized offer letters with your terms pre-filled.

🔍

Skip Trace

Find owner contact info and property history automatically.

Built by Investors, for Investors

Real results from real estate professionals.

★★★★★
"I used to spend my entire Sunday pulling comps. Now my AI agent does it while I sleep. Game changer for my wholesaling business."
M
Marcus T.
Wholesaler, Dallas TX
★★★★★
"The Market Focus package paid for itself on my first deal. Having a custom AI that knows my market's zip codes and price ranges is incredible."
S
Sarah K.
Investor, Phoenix AZ
★★★★★
"As a Subto member, I trust tools built by people who actually do deals. This isn't some Silicon Valley product — it's built by one of us."
J
James R.
Subto Member, Atlanta GA

Built by a Subto member, for Subto members. Trusted by real estate investors nationwide.

[ Your Photo Here ]

Built by a Real Estate Investor Who Got Tired of the Grind

I'm a Subto member and active real estate investor. With an enterprise background, I deeply understand the resource constraints faced by small business owners. After spending countless hours on manual deal analysis, comp research, and cold call prep, I decided to build an AI system to do it all for me, leveraging my AI background.

What started as a personal tool became something my investor friends kept asking about. So I packaged it up — and now I'm sharing it with the community that helped me get here.

This isn't a product from some tech company that's never done a deal. It's built by an investor, for investors. Every feature exists because I needed it myself.

Frequently Asked Questions

What is OpenClaw?

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OpenClaw is an open-source AI agent platform that lets you run multiple AI assistants on your own machine. Think of it as the operating system for your AI workforce — and RichAsF AI configures it specifically for real estate investing.

Do I need to be technical?

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Not at all. The $10 DIY guide walks you through everything step by step. And if you want zero hassle, the Market Focus ($497) and Full Build ($2,500) tiers include us setting up everything for you.

What's the difference between the $10 guide and paid tiers?

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Each tier serves a different investor need. The $10 DIY guide is perfect if you want to learn and build yourself. The $29 Hustle Plan gives you ready-to-use automation for active wholesaling. The $497 Market Focus is for investors who need one powerful agent customized to their specific market. The $2,500 Full Build is for scaling investors who want a complete done-for-you system. Choose based on your current needs and how hands-on you want to be.

Can I self-host?

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Yes! Everything runs on your own machine. Your data stays private. You own your AI agents. No vendor lock-in, no monthly platform fees (just your AI model API costs, which are typically $5-20/month).

What AI models do you use?

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Users can update their LLM of choice, and we can configure it for them. A disclaimer: this requires users to pay for the LLM model of their choice such as Claude, ChatGPT, or Gemini.